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Newman David Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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 							As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.

  
  But these days, with so many new ways to reach customers and clients -- and only so much time in the day
-- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 
  
  Small
business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to
implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
 

  Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo.
The underlying premise is that "only action creates results."
  
  Packed with do-this-now ideas to attract,
engage, and win more customers and clients, this no-nonsense book reveals how to:
  
  Avoid blah, blah, blah
marketing
  Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  Get
noticed using the power of 3PR
  Position yourself as the go-to expert in your field
  Become the obvious
choice by building your Thought Leadership Platform
  Do social media right
  Zero in on your customers'
pain/gain factors
  Learn to speak prospect language about prospect problems
  Generate a steady stream of
referrals
  Identify and focus on high-payoff marketing activities
  Gain clarity, confidence and control so
you sell more - more easily and more often
  Cultivate and leverage enthusiastic advocates
  And more 
 
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how
to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.
  

 ** 						

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